We’re kicking off a new series of short conversations with people who truly understand the ag industry from the inside out. In our first interview, we talk with Pascal Feidt:
Agro innovation that excites me:
“The digitalisation of agriculture and the increasing availability of “big data” across the entire value chain—from breeding to harvest. It opens up entirely new ways to improve precision, efficiency, and sustainability.”
Favorite part of working at SeedSoft:
“Definitely the satisfaction of our customers. As one of them once said, “Not having SeedSoft doesn’t prevent us from working, but having SeedSoft makes it more efficient, more fun, and more fact-based—thanks to a single source of information and exchange.” That says it all.”
What motivates me to work at SeedSoft:
“We’re only scratching the surface of what’s possible. That sense of untapped potential keeps me excited every day.”
Essential skills for working in the agro industry:
“Patience and a long-term perspective. Agriculture moves in long cycles, and real transformation happens incrementally. You need the vision to spot small shifts that signal major change—like the rise of integrated solutions and new seed companies—and the patience to work alongside the industry to make it happen.”
The most important trend agriculture should implement in the coming years:
“Fact-based decision-making supported by machine learning and integrated data. AI combined with data flow across the entire ecosystem—seeds, crop protection, bio solutions, sensors, machinery—will be the backbone of smarter agriculture.”
One book every agro professional should read:
“Lords Of The Harvest: Biotech, Big Money, And The Future Of Food, from Dan Charles (2002) the best part being how one player changed the field crop seeds industry!”
